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This site states the following, "LOOKING BEAUTIFUL JUST GOT EASIER." We observed that the web site said " Ultherapy is the only FDA-cleared procedure to non-invasively lift the eyebrow, neck and under-chin." It also stated " Now, FDA-cleared to improve décolletage lines and wrinkles! Were a Top Authorized Ultherapy Provider in NYC. Call Us Today For A FREE Consultation. NYC Natural Facelift provides FREE Ulthera consultations and treatment plans. Ultherapy is the only FDA-cleared procedure to non-invasively lift the eyebrow, cheeks, neck and under-chin." The header had Ultherapy as the highest ranking keyword. It was followed by ulthera, Non Surgical, and No Downtime which isn't as ranked as highly as Ultherapy. The next words the site uses is FDA Approved to lift the eyebrow. neck was also included and will not be seen by web engines.